AI and ML is in Everything
- Technology
- 8 February 2025
- 3 min. Read
Artificial Intelligence (AI) and Machine Learning (ML) are often seen as two different things, but they go hand in hand. Companies, big and small, use both technologies to make things more efficient and to come up with new ideas. AI is used for a lot of different things, while ML is a subset of AI that makes it even more useful. Most companies use Artifical Intelligence and Machine Learning for customer strategies, using them to keep customers happy and to attract new ones through personalised experiences and predictive analytics.
Finance 💶
When we think about technology and data, finance is one of the first sectors that comes to mind. In finance, AI and ML are used for everything from fraud detection to risk management. ML algorithms detect fraud by identifying abnormal transaction patterns, while AI-powered virtual assistants enhance customer service. AI and ML often work together to enhance various applications. Take e-commerce, for instance.
AI looks at how customers behave and what they buy, while ML makes product recommendations. This partnership lets businesses offer highly personalised shopping experiences, which boosts customer satisfaction and sales.
This shows how AI and ML work both separately and together to improve customer satisfaction.
What about a company that uses them together for one thing?
Netflix 🎬
Netflix is a great example of a company using both AI and ML. Have you ever noticed that your Netflix homepage differs from a friend’s? Netflix tailors its homepages by creating multiple posters for each series based on the shows you watch and the posters you click on.
For instance, if you prefer romantic TV series, you’ll see a poster featuring a couple, while your action-loving friend will see a poster with two fighting people in it for the same show. AI and ML work together to build the database that makes these personalised decisions for their customers. It’s not just Netflix that uses this. Most of the streaming websites use AI and ML for this.
LinkedIn 💼 👜
We are all familiar with personalised content. It’s something that all social media websites use, like LinkedIn. LinkedIn uses ML algorithms to offer personalised learning recommendations and skill assessments. These tools help users improve their professional skills and boost their career prospects by providing tailored learning paths.
LinkedIn’s AI-powered tools help recruiters by matching job postings with the most suitable candidates. ML algorithms analyse candidate profiles to predict their compatibility with job requirements, making the hiring process quicker and easier.
In conclusion, AI and ML work together to drive innovation and efficiency across various sectors. By understanding how companies use these technologies, you can better navigate and utilize websites and apps.
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