World of Gamification
- Technology
- 11 February 2025
- 4 min. Read
Its sure sounds fun and it is, let’s start by defining what gamification is. As the name suggests, it’s the use of games to increase motivation and encourage users to solve problems. When companies realised this, they began to use it on their employees.
Gamification refers to the implementation of various game principles, elements, and techniques into non-game activities. One great example is the Duolingo app, which helps you learn a new language, more you practise and get higher scores, the more your level goes up, or earning points in the Starbucks app it’s all basically a game.
In Companies
How do companies use this method? 70% of the 2,000 biggest companies on the globe are using gamification. Think about it – maybe the company you work for is already using this technique? either with their customers or their employees. SEPHORA is one of the companies that use gamification the most for their customers. They give out points in their apps and even rewards for playing actual games don’t think that this only works with game looking apps, IKEA also uses this, they let their customers try out VR and change the colours and sizes of products they like online, this does not look like a game, but it is part of the method.
Domino’s uses the “Piece of the Pie Rewards” program to increase customer loyalty. Customers earn points with every order and can get free pizza when they collect a certain number of points. This program encourages customers to order from Domino’s repeatedly.
But what about employees?
While companies use these methods as marketing for customers, they apply them to their employees for a healthier work life. They can use this method when initially training employees, and a friendly competition can be made with leader graphics. The most famous are raffles given at company events.
In Healthcare
It’s a method that’s not only used by companies but also in the healthcare sector. Gamification in healthcare apps helps patients get more involved and engaged in their own care, making health processes more fun and interesting. Some apps have put in levels, challenges, progress bars, simulation gaming, leader boards, ratings, rewards, and badges.
Because it gives people more accurate data, their treatments get better, and it’s easier for them to make appointments. The data from these games helps each patient get better treatment. Having avatars in an app is also a part of gamification.
Fitness apps also use this some apps give their customers avatars that they can change, and when the customer reaches a certain milestone, the avatar sometimes laughs or gets a prize.
Nike uses the Nike Run Club app to encourage athletes to run. Users earn points by running, and can track their achievements and kilometers as they reach their goals. This application strengthens brand loyalty by increasing users’ motivation to do sports.
In Education
This all applies more to adults, but what about children? One area where gamification is used a lot is education. Teachers use this method without even realising it. ClassDojo is a great example of this. Students get points for their unique avatars when they do homework or behave well.
Gamification is like adding a little fun to everyday activities, turning tasks into engaging experiences. Whether you’re learning a new language, earning rewards at your favourite store, or staying fit with a playful avatar, gamification makes life more enjoyable. So, embrace the game and level up your life—because who said achieving goals couldn’t be fun?
See You 👋👋
If you would like to talk to us about the details you are curious about and how you can evaluate the regularly changing technology for yourself and your company, contact us at [email protected]. 😊
Follow us so you don’t miss the rest of my content.
Stay with love. ✨✨
